advertising
PHD Worldwide - UGA Grady Creative Collective: I was chosen along with six other UGA advertising students for a six-month collaborative research project for PHD Worldwide to build insights on Millennial consumer behavior. Through focus groups, surveys and interviews, we contacted more than 100 Millennials in school and in their careers to understand their media use. I researched Millennial use of television and video content, and helped write, edit and design the plans book and video footage. For more information about this project, read here.
"Pints & Paints" Local Campaign: For my advertising strategy class, my team created a campaign plans book for a local art bar and studio, Pints & Paints. Our final campaign, entitled "Authentically Athens, Artistically You," focused on the nostalgic appeal of creating paintings that would invoke memories of the Classic City. Click here for the plans book.
Sidewalk Chic blog reviews and giveaways: Through my daily style/photography blog, I've worked with companies to help promote their products in my reviews and giveaways, in compliance with FTC regulations. Here are some posts about company partnerships: Sway Chic, Shabby Apple, eShakti, Easy Canvas Prints.
"Pints & Paints" Local Campaign: For my advertising strategy class, my team created a campaign plans book for a local art bar and studio, Pints & Paints. Our final campaign, entitled "Authentically Athens, Artistically You," focused on the nostalgic appeal of creating paintings that would invoke memories of the Classic City. Click here for the plans book.
Sidewalk Chic blog reviews and giveaways: Through my daily style/photography blog, I've worked with companies to help promote their products in my reviews and giveaways, in compliance with FTC regulations. Here are some posts about company partnerships: Sway Chic, Shabby Apple, eShakti, Easy Canvas Prints.
